Netflix’s live-events-first sports ploy skips league rights—and Serrano v Taylor could reshape how streamers compete for viewers, revenue, & margins.

From short-form videos, Creator Cities, to AI-driven shopping, Flipkart is transforming its platform to meet the ...

Flipkart is once again rolling out its biggest shopping event of the year. The GOAT (Greatest of All Time) Sale 2025 begins on July 12 and will run till July 17 across India. Flipkart Plus members are ...

Server-guided ad insertion (SGAI), and the variety of squeeze-back and picture-in-picture (PiP) ad options it enables, creates great opportunities for brands to innovate and engage audiences in new ...

Myntra has introduced Glamstream, a new platform combining shoppable lifestyle content with over 4,000 episodes featuring ...

Amazon execs arrived at APOS to detail new content strategies, theatrical expansion plans, and a mobile-first push with the ...

But within the streaming boom, one category is stealing the spotlight and rewriting the playbook for engagement: live sports and events.

1621 ET - Netflix says its live event strategy remains unchanged: "We remain focused on breakthrough events that our audiences love and any rights or event deal we pursue has to make economic ...

Guillaume Aymé is CEO of Lenses.io, a pioneer in the streaming market that has transformed the way engineers work with real-time data. AI’s adoption rate is expected to dramatically accelerate ...

AI+ launches Nova 5G and Pulse smartphones in India today with 50MP cameras, 5,000mAh batteries, and prices starting at ₹5,000. Here’s what to expect from the livestream and first-time smartphone ...

While the concept of online retailers using videos to boost sales has been around for years, Flipkart hopes this strategy will give it an edge over rivals like Amazon.com Inc. and Reliance Industries ...