HBO Streaming Industry Trends

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HBO to change the name of Max streaming service

Max, Once Known as HBO Max, Is Calling Itself HBO Max Again. Got It?

In a surprise pivot, Warner Bros. Discovery executives announced Wednesday morning that the streaming service Max would be renamed HBO Max, reinstating the app’s old name and abandoning a contentious ...

· 22h · on MSN

Max streaming service is reviving the HBO name — the one it discarded two years ago

· 3h · on MSN

Streaming déjà vu: Max is going back to the name HBO Max

· 22h

Max Streaming Service Is Reviving the HBO Name — the One It Discarded Two Years Ago

Warner Bros. Discovery said Wednesday that it was rebranding its streaming service as HBO Max this summer, instead of the current Max.

· 23h

Warner Bros Discovery revives HBO Max branding for global push

· 21h

Max was an all-time bad rebrand

· 22h

HBO Max Is Back As Warner Bros. Discovery Changes Name, Again

This reversal highlights a crucial lesson many brands learn the hard way: sometimes your established brand equity is more valuable than you realize.

· 1d

HBO Max Is Back: WBD Rebranding Streamer This Summer

Paste · 23h

Max Is Changing Its Name Back to HBO Max (Again)

New York Post22h

Warner Bros. rebrands Max— formerly HBO Max — back to HBO Max

Getty Images Even Ted Sarandos, co-CEO of streaming industry leader Netflix, called the move a surprise. “I would have never guessed HBO would have gone away. They put all that effort into one ...

23hon MSN

WBD Expects John Oliver Will Have A “Hot Take” About Its HBO Max Rebrand

Warner Bros. Discovery marketing chief Shauna Spenley says she and other senior execs expect a "hot take" from John Oliver on the HBO Max rebrand.

Sportskeeda1d

Max is out, HBO Max is back: Warner Bros. reverses rebrand

Warner Bros. Discovery has announced that its streaming platform will revert to the name HBO Max, replacing the Max branding introduced just a year ago.

Digital Trends9d

The best shows on Max (formerly HBO Max) right now

If you’re still dealing with the massive changes to the show and looking for other content to watch while you anxiously ... tormented by his past. HBO Max’s Hacks has discovered a winning ...