Tennis headlines tend to spotlight forehands and titles, but behind every trophy is often a financial story far more layered ...

Nike wasn’t the first shoe company to create partnerships with athletes, but they’ve done it better than anyone. The Oregonian company has created scores of successful ad campaigns. Here is ...

Nike stock has been on quite a tear since the company published its fiscal fourth-quarter 2025 results last Thursday after ...

Angel Reese's rise in the WNBA has been nothing short of electric, both on the court and off. The Chicago Sky star, who ...

At the “Just Frame It: How Nike Turned Sports Stars into Superheroes” exhibition, visitors viewed vintage sports posters featuring athletes like Michael Jordan, Bo Jackson, and Billie Jean King. They ...

Nike shares have dropped significantly since 2021 due to a shift to online sales and increased competition, but college endorsements offer a path to recovery. NIL deals with college athletes and ...

In The Margins is a “bi-weekly publication dedicated to new sports writing" made possible by Nike. Nike settles $60M lawsuit ...

And in early December, Sportico released its Highest-Paid Female Athletes 2024 list, which stated Clark’s most most valuable endorsement deal was Nike. Jordan Brand Signs Bella Hines to a NIL Deal ...

Explore Lakers Star LeBron James' Nike deal and other endorsements contributing to his $1 billion net worth and legacy.

Nike says focus on athletes is paying off, but warns the toughest stretch of its turnaround is ahead Provided by Dow Jones Mar 20, 2025, 5:21:00 PM ...

Lakers star LeBron James, who will be entering his 22nd NBA season, has reportedly become the richest athlete in lifetime endorsement deals.