Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

If the Television Critics Association press tour of 2014, wrapping up Tuesday and Wednesday with presentations from PBS, has had a catchphrase, it's "audience measurement." Critics heard an ...

Seven audience measurement companies were invited to take part in the certification process; Comscore SCOR, iSpot, Nielsen, Samba TV, Innovid-TVSquared, VideoAmp and 605.

Comscore's expansion of YouTube audience measurement capabilities into key international markets (Canada, France, Spain, and Malaysia) enhances its global presence and service offerings.

IRVING, Texas—Amid widespread industry frustration with the state of cross-platform audience measurement, Nexstar Media Group has announced that it is searching for a “next-generation audience partner ...

What we found was stunning: There was upwards of 60% discrepancy between the two sources. While it’s understandable that an audience measurement company and an ad intelligence platform — one ...

Knowing who among your matched audience members has been served and who hasn’t as the campaign progresses may be the most valued control for managing margin. When you can have an immediate feedback ...

So how many people really watched the Super Bowl?. The National Football League would, again, like you to know it’s a lot more than initially reported.. The official audience number released by ...

The NFL-commissioned survey, which examined viewing in group settings and out-of-home, found that 60% of people in the United States watched Super Bowl LVII.

“The proposed reforms aim to enable fair competition, generate more accurate and representative data, and ensure that the ...

Warner Bros. Discovery Signs Audience Measurement Pact With Nielsen Rival VideoAmp. The agreement comes ahead of 2023 Upfronts and as the studio looks to measure cross-screen campaigns before it ...

Ad Measurement How multicultural audience measurement is becoming more difficult—what marketers need to know. VideoAmp, Experian among companies pulling back ethnic data in wake of privacy laws.