The classic sportswear brand with a legacy in F1 will provide team apparel kits for the new entity in the sport since 2016 and first for the American car company.

The partnership includes team kits featuring the brand's signature design and iconology, with the Tommy Hilfiger logo displayed on the car, driver suits and helmets, as well as fan merchandise.

The new-for-2026 Cadillac Formula 1 team has signed its first major partnership agreement after aligning with fashion brand Tommy Hilfiger. Cadillac will enter Formula 1 next year as the first new team since Haas, in 2016, and is continuing to prepare for its debut out of its facility at Silverstone.

The Cadillac Formula 1 team will enter the 2026 World Championship season with Tommy Hilfiger as its official apparel partner and "lifestyle sponsor."

A post claimed that NASCAR's Ryan Blaney will be testing Cadillac's Formula One car and that he could qualify for F1's Super License.

The 2026 Formula 1 schedule was announced by the FIA on Tuesday (June 10), revealing a 24-race lineup that spans from the first weekend of March to the first weekend of December. The first six races of the season are the same as 2025, though the season-opener at Melbourne is a week earlier, on March 6-8.

Tommy Hilfiger partners with Cadillac Formula 1 Team in a multi-year apparel and lifestyle sponsorship, bringing 'fashiontainment' to the sport.

Guenther Steiner gave his two cents on whether Indy 500 winner Alex Palou should get the nod on the seat for the incoming Cadillac F1 team.