WPP has named Microsoft executive Cindy Rose as its next CEO amid mounting pressure from big client losses and AI disruption. Why it matters: The ad giant is in the thick of an identity reset, and Rose's Big Tech background underscores its bid to modernize and compete in the AI era.

WPP has named top Microsoft executive Cindy Rose as its chief executive, tasking her with leading the turnaround efforts of the struggling London-based advertising agency.