The new cereal mix created by Jefferson combines two General Mills cereal varieties: frosted lemon Cheerios and Cinnamon ...

Then, General Mills has a collaboration that you will enjoy. Vikings wide receiver Justin Jefferson is debuting his own ...

Justin Jefferson, the Vikings' star wide receiver, has launched a limited-edition cereal, Jettas Mix, featuring his signature ...

While the five new cereals will be available at retailers nationwide, General Mills is releasing special Walmart-exclusive collector’s Reese’s Puffs cereal boxes, which include custom trading cards ...

Z's demand for multi-textural experiences, while Ben's Original looks to capture on-the-go consumers with portable rice cups.

General Mills is kicking off year two of its Cereal Training Camp by passing the ball to a new roster of cereal-loving ...

Many people have a favorite cereal. Whether it is sweet cinnadust to start the day or a touch of luck before a big game, people crave those favorite flavors. This new cereal mix will have everyone ...

Amon-Ra St. Brown joins other NFL players on limited-edition cereal boxes for General Mills’ Cereal Training Camp promotion.

Yahoo Sports’ Jason Fitz spoke with the Minnesota Vikings wide receiver about the team’s transition to the former first round pick at quarterback and why he’s excited for the former Michigan Wolverine ...

Highlights from the cocktail reception at J. Reiger & Co., sponsored by Amber Wave and United Sugar Producers and Refiners.