The Italian designer is moving on after nine years as the artistic lead of Christian Dior Couture women's collections and quadrupling sales for the LVMH-owned brand.

The moves comes amid a creative shakeup across the luxury sector as brands, contending with waning demand, seek to attract shoppers.

Maria Grazia Chiuri, the first woman ever to lead Dior's women's collections, has announced she is stepping down as creative director after nine years at the storied French fashion house.