A social app would also give OpenAI its own unique, real-time data that X and Meta already have to help train their AI models. Musk’s Grok surfaces content from X in its results (Musk recently went so far as to merge X and xAI into the same company), while Meta trains Llama on its vast trove of user data.

OpenAI is working on its own X-like social media network, the Verge reported on Tuesday, citing multiple sources familiar with the matter.

The rumored product centers on ChatGPT's new image generator, and could bring in much-needed data and subscription revenue. Could it also be Sam Altman's personal megaphone?