Soda companies, love to follow the blueprint created by fast food chains like McDonald’s and Burger King. Those companies ...

Dr Pepper has outpaced Pepsi, and Keurig Dr Pepper CEO Tim Cofer told Fortune about the strategy behind their success.

Soda drinkers in Bentonville have three opportunities to officially take the Pepsi (Zero Sugar) Challenge this week as the 50 ...

Panera has partnered with Pepsi to offer free soda in a new campaign it calls "The Summer of Free Sips," and, yes, it's ...

Many Americans already have strong opinions on the Coca-Cola vs. Pepsi debate, and now another soft drink has entered the ...

Coke and Pepsi have been fighting to win over tastebuds for over a century but despite the latter winning the taste-test challenge it’s standing is sliding.

Robert F. Kennedy Jr.’s Make America Healthy Again movement cites soda as one reason for bad diets. Big beverage companies ...

Pepsi® has brought together football legends from across generations, clubs and countries in a new star-studded, global campaign. Refresh the Game features today's icons of football united with ...

Fortune sits down with Keurig Dr Pepper CEO Tim Cofer to explore how the $15B beverage giant is outpacing rivals like Pepsi.