Texas Tech has begun the process of upsetting the balance in college football. They have revamped their name, image, and ...

With Big 12 championship aspirations and one of the most robust NIL budgets in the country, Texas Tech will be among the ...

Colorado football head coach Deion Sanders returned to the spotlight at Big 12 media days. And called out the media involving ...

Texas Tech continues to make waves on a national level. After leveraging an elite NIL program to sign the top transfer portal class in the country, the Red Raid ...

The Texas Tech football team landed the highest-rated recruit in decades when Felix Ojo committed. Here's how the Red Raiders ...

NiJaree Canady of the Texas Tech softball team is one of three Big 12 Conference athletes to land NIL deals with Venmo.

Texas Tech Hoping NIL Leads To Breakthrough Season ...

A billionaire and capital investment savant, Texas Tech booster Cody Campbell has a plan to save college sports from itself.

In the era of paying players, Texas Tech head coach Joey McGuire explains why they have the formula to win now.