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Netflix uses AI effects for 1st time to cut costs

Netflix admits it used generative AI in a big sci-fi hit to cut costs

Netflix used generative AI to create a scene in the Argentinian sci-fi series The Eternaut — a first for one of the streamer’s original shows or films. During an earnings call on Thursday, Netflix co-CEO Ted Sarandos said the use of AI was faster than using traditional visual effects tools and helped cut costs.

TechRadar on MSN · 19h

Netflix uses generative AI VFX in a show for the first time, as CEO says ‘the cost just wouldn’t have been feasible for a show on that budget’

Netflix used AI-generated visual effects for the first time in a TV show or movie this year, and co-CEO Ted Sarandos is pretty pleased with the result. Speaking to investors on Thursday (July 18), Sarandos revealed Argentinian sci-fi show, The Eternaut, is the first Netflix production to use AI to generate a VFX (visual effects) sequence.

BBC · 1d

Netflix uses AI effects for first time to cut costs

Argentine actor Ricardo Darín in the Netflix show The Eternaut Netflix says it has used visual effects created by generative artificial intelligence (AI) in one of its original TV shows for the first time.

Netflix, generative AI

Ars Technica · 19h

Netflix’s first show with generative AI is a sign of what’s to come in TV, film

During a call with investors yesterday, Netflix co-CEO Ted Sarandos revealed that Netflix's Argentine show The Eternaut, which premiered in April, is "the very first GenAI final footage to appear on screen in a Netflix, Inc. original series or film.” Sarandos further explained, per a transcript of the call, saying:

Insider on MSN · 1d

Netflix reveals that one of its shows used generative AI for the first time

Netflix co-CEO Ted Sarandos revealed that "The Eternaut" made history in a sequence that showed a building in Buenos Aires collapsing.

Engadget on MSN · 12h

Netflix is already using generative AI in its original shows

Netflix shared that its show The Eternaut used generative AI to create a VFX shot during its latest earnings call.

15h

Generative A.I. Destroys a Building in Its Netflix Debut

The streaming company said it used the technology onscreen for the first time in an Argentine science fiction show.

18h

Netflix fans fume as platform 'employs AI' for the first time ever on 96% rated mini-series

Netflix used AI on a fan-favourite series with a 96 percent Rotten Tomatoes score called The Eternaut and fans aren't happy.

9hon MSN

Netflix starts using GenAI in its shows and films

Speaking at the company’s post-results conference call, the company’s co-CEO, Ted Sarandos, said that the platform had “the ...

17hon MSN

Netflix Co-CEO Says the Company Used AI on a TV Show for the First Time: 'Completed 10 Times Faster'

Netflix co-CEO Ted Sarandos. Photo by David Benito/FilmMagic. Netflix co-CEO Greg Peters also mentioned on the call that ...

VnExpress International2h

Netflix confirms AI use to produce shows ‘10x faster’ and of better quality

Ted Sarandos, co-CEO of Netflix, confirmed the company's first use of artificial intelligence in TV production to make shows ...

ABP News on MSN9h

Netflix Admits To Using GenAI For 'The Eternaut': Here's How CEO Ted Sarandos Justified It

Netflix used generative AI for a VFX scene in 'The Eternaut', saying it made the process 10x faster and more affordable without compromising the creative vision.

15hon MSN

Netflix reveals it used AI in Argentinian sci-fi series

The Netflix streaming service has admitted to using artifical intelligence for the first time in order to scale up the look ...

iHeart on MSN18h

Netflix Admits It Uses AI To Make 'Better And Cheaper' Movies And TV Shows

The streaming platform's co-CEO said that AI tools are not replacing jobs but are enhancing production processes.

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