I did a crazy thing this year. I went full YOLO (You Only Live Once) and bought $170,000 worth of the YieldMax Ultra Option ...

Save up to 50% on BOGO deals and other beauty bestsellers from Fenty, Tula, Half Magic and Coola during Ulta's Big Summer ...

ULTY offers extremely high yield via aggressive, actively managed covered call strategies. Learn more about ULTY ETF and my ...

Read more on the pros and cons of ULTY ETF's option-income strategy with weekly payouts. Explore risks, performance, and ...

Shakira has everything you need for the ultimate hair care routine at Ulta. Here are the 13 new products from her collection ...

One investment strategy that never seems to go out of style is high-yield investments. And one ETF that blends high-yield performance with innovation is the YieldMax Ultra Option Income Strategy ETF ...

Hitting shelves in 350 Ulta stores nationwide, Apothékary CEO Shizu Okusa says the debut of her natural tinctures is pivotal for Ulta’s wellness strategy—which up until now only sold “gummies, pills, ...

Related: Ulta Beauty makes surprise huge expansion Once I gave in and tried the famous COSRX Snail Mucin Essence, I never looked back. I stocked up on toners with fermented ingredients, jelly-like ...

If you struggle with dark under eye circles and are looking for a great product to conceal, correct and brighten, look no ...

In recent months, cosmetics chain Ulta Beauty has faced competition from retail giants like Amazon, Walmart and Target, and ...

These are Ulta's 2025 Fourth of July Hours originally appeared on Parade. It is almost the Fourth of July and you know what that means: all the hot dogs, plenty of burgers and fireworks galore! It is ...