News

Returning the HBO to Max Is Latest Sign of Potential Warner Bros. Discovery Split
Warner Bros. Discovery did not respond to The Hollywood Reporter's request for comment on the Faber report. The only split ...
Warner Bros. Discovery CFO basically admits Max rebranding is because people like HBO, not crap
The market has spoken here, and quality is the real differentiator.” To put it more plainly: The basic assumption behind the ...
From Max to HBO Max Again: Why Warner Bros. Discovery Changed Names
The HBO Max name is returning to your screen. Find out why Warner Bros. Discovery is once again reversing course on its Max ...
Inside the Warner Bros. Discovery Upfront: Branding Whiplash and “The ‘White Lotus’ Effect”
"It’s not TV, it’s HBO Max ... again," at a presentation that goes hard on executive talking points and largely ignores the ...
Branding Experts on Decision to Flip Max Back to HBO Max: ‘A Corporate Walk of Shame'
Warner Bros. Discovery knew the announcement that it was restoring “HBO” to the name of its Max streamer would elicit ...
Max Brand Reversal Driven By Warner’s Changing Ambitions, Direction
Warner Bros. Discovery will revert the name of its streaming service to the original HBO Max, which says a lot about how much ...
Warner Bros. Discovery CFO Explains Reasoning Behind Max Rebrand, Potential Company Split
Gunnar Wiedenfels told an investors conference "there’s a lot more openness to discuss the options" ahead for additional ...
Maine Public1d
Max will once again be HBO Max. Yes, it's aware of the irony
Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...