WPP PLC WPP shares sank 18.76% to £4.29 Wednesday, on what proved to be an all-around favorable trading session for the stock market, with the FTSE 100 Index UKX rising 0.15% to 8,867.02. WPP PLC closed 52.

WPP Plc. cut its outlook for 2025 after clients spent less than expected, adding to the advertising agency’s woes as it searches for a new chief executive officer. Shares fell to their lowest level in almost 16 years.

Cindy Rose currently helps lead enterprise tech sales at Microsoft and joins the agency as it tries to overcome client losses and worsening macro conditions.

Shares in London-based advertising giant WPP plunged 18%, stoking anxiety about the ad business as it battles economic jitters and the rise of AI.

WPP PLC closed 41.57% below its 52-week high of £9.03, which the company achieved on December 9th.

European stocks rose for a third day, with banks leading gains on the back of a rally in UniCredit SpA, while advertising group WPP Plc sank 15% after it tempered its revenue outlook.

WPP’s next chapter will be written by Cindy Rose, the seasoned Microsoft executive and long-time WPP board member who steps into the CEO role at a time of major upheaval.

WPP (LON: WPP) appoints NED as CEO. Having got its profit warning off its chest yesterday, WPP PLC (LSE:WPP) has appointed Microsoft (NASDAQ: MSFT) executive Cindy Rose as