Cadbury 5 Star recruits ‘uncles’ to ‘Destroy Valentine's Day’. Here's how and why
After garnering much attention for their iconic Ramesh and Suresh ads through the years, Cadbury's 5 Star brand has now ...
Social Samosa19h
Why Cadbury 5 Star does nothing every Valentine’s Day
While most brands flood Valentine’s Day with romance and roses, one chocolate brand has spent the past five years doing the opposite by trolling the day itself. Instead of love letters and ...
The Hindu1d
Column | Uncles just wanna have fun, finally
Instead, the ad for 5 Star chocolate bar requires uncles to embrace ... Uncle-hood in the new India has become more toxic. In the open economy, the bar for success is higher.
Exchange 4 Media4d
We have one of the best Valentine's Day campaigns across brands: Nitin Saini, Mondelez
Nitin Saini, Vice President - Marketing at Mondelez India Foods talks about the contrasting 5Star and Dairy Milk campaigns, ...