Almost all of the Go stores on Yelp get an average rating of 4 to 5 stars, and in the Apple app store, it has a 4.5-star rating, higher than even Amazon’s flagship shopping app.

Amazon Go is a literal brick and mortar store, announced today. In the super positive promotional video, Amazon Go appears to be a technologically advanced Whole Foods. So how does Amazon Go work?

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Simply put, yes, Amazon Go's model is the future of much of retail, but not all of it. It will work for certain retail segments, but not all. It all depends on the context of the experience.

Amazon wants to help you shop with just your smartphone. Right. They've already done that. But in addition to revolutionizing online shopping, the tech giant is making moves in brick and mortar ...

Amazon Go sounds like the perfect grocery shopping experience, but there are still a lot of things nobody has answers to yet, like: Best Curated Amazon Prime Day Deals ...

Shopping at Amazon’s Go stores feels like a heist. And we love it By Jenny McGrath Published May 12, 2019 Save When I spot a man with a bright orange bag in his bicycle’s basket, I know I ...

Amazon Go, which is not yet open to the public, is a new kind of tech-enabled grocery store that offers grab-and-go shopping with no lines ...

Amazon plans to close eight of its cashier-less Go convenience stores in Seattle, New York City, and San Francisco, marking the company’s latest round of cost-cutting moves.. The affected stores ...

Shoppers swing bright orange Amazon Go bags as they shop at the new Amazon Go store on Sept. 17, 2018, in Chicago. Stacey Wescott/Chicago Tribune.

Though Amazon Go's concept is all about not having cashiers, there were still plenty of Amazon employees in the store, easy to spot in their orange shirts. Their presence initially made me pause.