Audi has become a global symbol of innovation, precision engineering, and cutting-edge design. But how did this German ...

Audi's story is one of resilience, innovation, and visionary engineering. In this video, we dive deep into the origins of the ...

The name Audi is officially adopted for a new car company on April 25, 1910, by August Horch, an engineer who first went to work for Karl Benz, first in an engine assembly department and later as ...

In June 1932 Audi, DKW, Horch and Wanderer merged to form Auto Union AG, the new company’s logo was four interlinked rings, ... August Horch’s words still ring true.

August Horch's name has been often linked to talk of an ultra-luxury, stretched version of the range-topping Audi A8 L sedan, either as a sub-brand or a standalone brand of its own. Related Story ...

More than a century ago, the German auto pioneer August Horch lent his name to two fledgling automakers. In 1899, Horch, the 31-year-old head of the motor vehicle department at Karl Benz's firm in ...

The company started by August Horch, who had worked for Karl Benz before launching his own business, dates back to 1899. Formally launched five years later as Horch & Cie. Motorwagenwerke AG in ...

You see, August Horch not only founded Horch, but he was also the founder of Audi. In 1909, Horch was forced out of his own company with the support of the company's board.

The Horch name comes from Audi founder August Horch. He started the Horch brand in 1904 but quickly ran into financial troubles and left to start the original iteration of Audi in 1910.

You have August Horch to thank for Audi. ... But it was Horch whose name, translated into Latin, became “Audi.” The last Horch was built in Ingolstadt in 1953, and Audi wanted to find it.

The oldest of these automakers, Horch, was founded in 1899 by German engineer August Horch. Soon after, Mr. Horch left his namesake company to form a new automaker, Audi, which also got a ring in ...