The original logo had been designed long before these ads ran, but as pointed out by Fred Jakobs, archive director at BMW Group Classic, the brand did little to correct these assumptions. “For a long ...

It's an odd thing, when an acronym supersedes a brand's actual ... Going forward, BMW became a hallmark of German automotive engineering, with its classic logo beginning to appear in print ...

BMW has grown into an iconic brand known for luxury, performance and innovation in the automotive industry. Today, the BMW logo is instantly recognisable worldwide, representing not only the ...