As a lover of all things comfy, I have a few wire-free bras and will opt for them when I’m having a cosy day in my loungewear at home or just don’t feel like wearing anything to rigid. I wouldn’t ...

Yet, despite being one of the busiest lingerie brands around right now, not to mention our go-to when we're in need of an underwear drawer re-fresh, Boux Avenue has released a limited edition ...

It was voted top in a survey by lingerie specialists Boux Avenue, with 31% of UK adults aged 18-45 choosing black as the sexiest colour. It's also the most popular shade for the brand, with a ...

SHOPPERS are rushing to Boux Avenue after it has slashed the price of its iconic PJs in a bag. Instead of forking out the usual £38 for the sleepwear set of top and bottoms, now you can pick them ...

The British-Turkish fashion designer, who has gained international recognition through her historically-referential corseted looks often seen at red carpet events, designed 10 satin and lace looks for ...

As the calendar flips to February 14th, lingerie specialist Boux Avenue hits another of its annual peaks. Chief design and product officer Zoe Price-Smith sat down with Retail Week to discuss lingerie ...