Brain rot is the symptom, not the disease: It stems from this daily avalanche of meaningless images and videos, all those little tumbling content particles that do not stir the soul. And yet these ...

Brain rot, a phrase popular among Gen Z and Alpha, is also a notably self-deprecating term, Benjamin K. Johnson, Ph.D., an associate professor of advertising at the University of Florida, ...

How to avoid brain rot. There isn’t a one-size-fits-all solution for avoiding brain rot, according to Bobinet. The key is learning what works best for the individual, she said, ...

‘Brain rot’ was also declared Oxford’s Word of the Year in 2024. Here's how to know if you're experiencing it, and the many ways to counter it.

Oxford's word of the year is "brain rot," describing the impact of overconsumption of online content. Two doctors discuss the science behind the dangerous activity and how to prevent it.

Everyone can invest in daily brain skill strategies to combat brain rot. Focusing on the three dimensions of brain health—thinking, feeling, and doing—protects cognitive function. Brain Health ...

Experts explain whether "brain rot" is real, a sleep scientist shares the best time to set your alarm to avoid hitting snooze, and more from TODAY for June 6, 2025.

The term was first seen in 1854 in Henry David Thoreau's book "Walden." Oxford University Press has officially dubbed "brain rot" its 2024 Word of the Year. Brain rot is defined as "the supposed ...

There’s a name for that feeling you get after spending too long scrolling aimlessly, and Oxford University Press (OUP) has chosen it as its word for the year for 2024. “Brain rot” took the ...

Oxford University Press (OUP) has named "brain rot" as the Oxford Word of the Year 2024. There's a word for the feeling you get after endlessly scrolling on social media -- and Oxford chose it as ...