In short, being a brand known for a particular benefit enables growth opportunities beyond the product's original focus. A brand extension uses the brand on a new market offering that's in a different ...

Some products go together naturally like shampoo ... finds that the psychographics of a consumer will determine what brand extensions they will purchase. Christine Pota, Group VP of Zeta Global ...

It seems that everywhere we look these days we see brand extensions. Jim Beam's name is now on barbecue sauce, Dannon is selling Dannon water. The Sony name is on everything from Playstations to ...

The event has proven to be ideal for Budweiser and other brands to launch new offerings, writes Patricia Manos with Curion.

The rows of the matrix represent the brand-product relationships and express the brand extension of the firm in terms of the number and nature of the products sold under the organisation's brands.

Paying homage to the roots of the natural hair form, Izina paves its own way through the hair industry within its operations.

The company said that it will allocate the funds to expand its 'try-at-home' service to 40 cities, open 25-30 company-owned ...