Bringing a brand’s elite flyers together in an online community, either on a dedicated platform or a site like Facebook or LinkedIn, would let them connect, share travel experiences, ...

Use brand guidelines and tools. Consistency is key to building trust and recognition. Use Northwestern’s existing branding elements—like our wordmark, our lockup system, our color palette, and our ...

BOSTON, July 21, 2021 /PRNewswire/ -- PF Flyers, the classic American sneaker brand, has been acquired from New Balance by Kassia Davis, who will serve as the brand's Executive Chairwoman.