Today’s customers want to build long-term relationships with their partners as their business grows and evolves. It’s critical to ensure that customers (and, for that matter, integrators ...

Marketers and other business executives can work together to educate the client and build the relationship so that the client is willing to provide positive word of mouth about the company, becoming a ...

Then the pandemic added a new level of difficulty because the company’s salespeople couldn’t call on customers in person. Among the key changes made to address those complications was the notion of ...

BD expert Nic Coppings writes that there is a connection crisis in today's market because too many people lean on digital ...

Fractional customer success can bridge your business and customer needs. I just left a conference focused on fractional leaders and their development, a business style that merges consulting with ...

Here’s a straightforward look at how I approach building relationships with influencers and how they’ve benefited my business. The most important part of working with influencers is ...