One of the most effective ways to reach your audience is to understand them by developing a detailed buyer persona. A buyer persona should accurately identify your ideal audience and reflect the ...

Spotting and Establishing Negative Buyer Personas Say for example, you have recently established a startup that creates handbags, and one of your marketing strategies is to advertise your product ...

A modern buyer persona is built on the framework of the 5 Rings of Buying Insight, as conceptualized by the Buyer Persona Institute: (1) Priority Initiatives and (2) Success Factors. Uncover the ...

Buyer Personas: Key to Personalization B2B suppliers that use personalized content in the marketing and sales process reap great benefits. According to a survey conducted by Seismic and Demand Metric ...