For its new custom font, Cheetos took a much different approach. Rather than playing to its brand assets with a cartoonish font based on the Cheetos logo, Other Hand font is an irregular ...
Cheetos is embracing imperfection and a doodle-like aesthetic with the Other Hand Font, which builds off of a campaign launched last spring illustrating the mishaps that occur as people try to go ...
On Thursday, just in time for National Handwriting Day, Cheetos introduced a brand-new font inspired by the bright orange fingertips its snacks create. "Introducing The Other Hand Font ...
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