Meet the new Chuck E. Cheese, the mousy Pied Piper that the 35-year-old chain hopes will lure a new generation of children into its pepperoni-and-cheese paradise. Some things are the same: He’s ...

Restaurant chain plans to launch a national ad campaign with a revamped image of the 35-year-old Chuck E. Cheese as a hip rock star. The mascot will be voiced by the lead singer of Bowling for Soup.

According to ShowBizPizza.com, a Chuck E. Cheese fan site, the man who voiced the mascot in restaurants and commercials since 1993 learned of his replacement only after coming across “Chuck’s ...

Chuck E. Cheese is the latest costumed character to be accused of racial discrimination. A mother from New Jersey posted a video to Twitter of the restaurant’s mouse mascot high-fiving numerous ...

The first Chuck E. Cheese's Pizza Time Theatre location opened in 1977 in San Jose, Calif. According to ShowBizPizza.com, the idea for Chuck E. came from a generic mascot costume that was acquired ...

The Chuck E. Cheese rodent mascot is ditching the backward baseball cap and fingerless gloves and reemerging as a rock star with a guitar. The pizza chain’s parent, CEC Entertainment Inc. of ...

According to ShowBizPizza.com, a Chuck E. Cheese fan site, the man who voiced the mascot in commercials since 1993 learned of his replacement only after coming across “Chuck’s Hot New Single ...

Chuck E. Cheese is about to make the transition from corporate pizza chain mascot into a movie and TV star, and we don't know if we're ready. The post Pizza Mascot Chuck E. Cheese Jumping to ...

Chuck E. Cheese said it was "saddened" after the family of a 2-year-old child said the company's mascot ignored their child at a birthday party.

E-Poll’s study found that 39 percent of children ages 6 to 12 surveyed about the Chuck E. Cheese mascot were aware of the new version, compared with 67 percent of children who knew of the old ...