Consumer behavior—or how people buy and use goods ... to convince consumers to make purchases. One example of this is the anchoring bias, or the brain’s tendency to rely heavily on the first ...

Join NielsenIQ to explore how retailers and brands can adapt pricing and promotional strategies to align with ongoing shifts ...

Consumer behaviour in the whisky industry is driven by a blend of tradition, aspiration, and emotional connection. Read the full article at Understanding Consumer Behaviour in Whisky: A Guide for the ...

Successful companies will be those that can anticipate these changes and respond with ingenuity and innovation.

The study shows how retailers use consumer personal information like location, demographics, and credit, browsing and ...

For example, rising unemployment or inflation ... distinguished teaching professor who researches consumer behavior at Binghamton University. Additionally, global events like political instability ...

The Kearney Consumer Institute released its latest Consumer Stress Index, the fifth quarterly release and first year-over-year comparison.

Consumer behavior—or how people buy and use goods ... to convince consumers to make purchases. One example of this is the anchoring bias, or the brain’s tendency to rely heavily on the first ...

From the beauty sector's tailored offerings to home decor essentials and tech accessories, the season highlights the adaptability and innovation of brands meeting consumer demand. Despite recent ...