While tracking cultural conversations around demonized ingredients is essential, immediate action to remove them from the ...

At its core, consumer behavior is an act of studying a specific type of people—consumers. Neuromarketing has the potential to overtake, or perhaps, succeed in the field of consumer behavior.

Health is being redefined through a more holistic lens – one that includes mental clarity, emotional resilience, better sleep ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as ...

Consumer behavior is driven in large part by their confidence – their confidence in the present, and their confidence in the future. That confidence still rests on shaky ground.

Explore the key drivers of consumer behaviour in digital marketing, and how they each shape the purchase decisions during the buying process.

Tariffs Are Already Impacting Consumer Behavior. Economists Say It’s ‘Unsustainable’ Several businesses indicate warning signs about consumer spending.

Consumer behaviour refers to how individuals, groups, and organizations select, buy, consume, and dispose of products, services, time, and ideas, to satisfy their needs and desires. This behaviour ...

Luxury is a means of travel rather than a destination. Previously evident only by the physical representation of wealth, it is now sought after for its ...

Porter, M. E. "Consumer Behavior, Retailer Power and Performance in Consumer Goods Industries." Review of Economics and Statistics 56, no. 4 (November 1974): 419–436.