When it comes to making decisions about buying products or services, consumer behaviour plays a crucial role. While it is ...

A recent consumer report prepared by PIF titled ... with many consumers who started buying online during the pandemic ...

Price sensitivity research helps you answer these questions by testing different pricing options on your target audiences. By delving ...

WARC's 2024 Consumer Trends Report explores the most important trends influencing global consumers, and evaluates the impact on their buying behaviour. It provides insights and advice for marketers ...

How is consumer behavior affected by natural disasters? Created with Sketch. Natural or man-made disasters can trigger panic buying or hoarding behaviors, either before the disaster or after it ...

Nestlé has released its latest annual figures for 2024, with group-wide sales down 1.8% for the year, at CHF 91.3 billion, ...

How is consumer behavior affected by natural disasters? Created with Sketch. Natural or man-made disasters can trigger panic buying or hoarding behaviors, either before the disaster or after it ...

A study of the theory and practice of changing consumer behaviour through marketing programmes. The course critically evaluates traditional cognitive models of consumer behaviour and alternative ...