"Marketing Models for the Customer-Centric Firm." In Handbook of Marketing Decision Models. 2nd ed. Edited by Berend Wierenga and Ralf van der Lans, 297–330. International Series in Operations ...

Insurers need to shift to a customer-centric model to meet these expectations, an Arthur D. Little insight said. Insurers aim ...

We’ll work in groups to get hands-on experience and have lively conversations. How do you evangelize customer centricity and create a shared vision within your organization? Learn the best ways to ...

Now that the concept of omnichannel has had time to mature, retailers are realizing the importance of a customer-centric model and are focused on putting the customer first by understanding a ...

Now that the concept of omnichannel has had time to mature, retailers are realizing the importance of a customer-centric model and are focused on putting the customer first by understanding a ...