In recent years, Japan's kawaii culture has exploded in popularity. WSJ's Eric Bellman speaks with author Manami Okazaki about how cuteness has gained a global fanbase.

To a 37-year-old company employee in Tokyo, the "cute" Japanese spoken by members of globally popular South Korean BTS during a live performance is part of what initially hooked her. “ ...

Koupen-chan & You combines kawaii Japanese cute culture with sage advice. It will appeal to Koupen-chan's many fans as well as anyone who needs a little love and encouragement.

Doban-kun, which means "flat clay man" in Japanese, is 2.3 inches (5.8 centimeters ... a 3,500-year-old example of kawaii, or "cute culture," is still up for debate.

She says Hello Kitty emerged amid the rise of a distinctly Japanese cultural phenomenon, what's called Kawaii or cute culture. A major expression of Japan's soft power, Kawaii focuses on cuteness ...

She says Hello Kitty emerged amid the rise of the distinctly Japanese cultural phenomenon called Kawaii or cute culture. A major expression of Japan’s soft power, Kawaii focuses on cuteness and ...