Sanrio is a Japanese company that designs, produces and sells products and their licenses with a focus on "kawaii" aesthetics ...

A new anniversary item reimagines Sanrio mascot My Melody as an adorable Lolita Squishmallow, just in time for the ...

As revealed by Netflix on their official YouTube channel, My Melody & Kuromi is an anime series that utilizes an adorable stop-motion aesthetic ... “Beloved Sanrio characters come to life ...

Hello Kitty and the other Sanrio characters are known for their cute designs ... one example of the aesthetic is the iconic "alternate universe" sequence with Rei Ayanami in the final episode ...

Entering the baby blue and white space, it’s hard not to feel as though you’ve entered a cult of cute. Portraits of Sanrio’s most famous character grin from every surface, from toasters to ...