Direct marketing is defined in section 122(5) of the Data Protection Act 2018 ('the Act') as: "the communication (by whatever means) of advertising or marketing material which is directed to ...

The company is “currently recruiting” for an interim customer and marketing director, with Day set to join German vehicle ...

Identifying the right combination of branding and direct response marketing is essential to establishing brand awareness, growing your customer base, and making sales. Together, the two approaches ...

Pat Mercuri, President and Founder of Managed Direct Response, has been nominated for the prestigious Orange County Business ...

Investopedia / Michela Buttignol Telemarketing is the direct marketing of goods or services to potential customers over the telephone, Internet, or fax. Telemarketing may either be carried out by ...

A marketing effort that uses a mail service to deliver a promotional printed piece to your target audience Direct mail encompasses a wide variety of marketing materials, including brochures ...

People may not need to actually lick stamps any more but they are still sending and receiving mail. Often they receive mail ...

A/B testing can help fine-tune your direct mail strategy, maximize your ROI, and make data-driven decisions. Here's how.

Claiming to have “over-concentrated” on direct channels, the insurance giant is cutting marketing spend and putting its flagship Direct Line brand on price comparison sites for the first time.

This module asks you to think about the properties of various direct and digital media and how they are used, and how they can be applied correctly and effectively in modern marketing. Students on ...