E.l.f. has launched eight shades of its new Halo Glow Liquid Filter for the ultimate glowy complexion. Here’s why it’s being compared to It Cosmetics and Charlotte Tilbury. I first spotted E.l ...

The viral E.l.f. Halo Glow Liquid Filter did just that, as it's not quite a foundation, nor a liquid highlighter, but a ...

Three newbies—the Halo Glow Powder Filter, Glow Reviver Lip Oil Glimmer in the shade Princess Cut, and the limited-edition Flying High Eye Mask—plus Trainor's longtime favorite, the Halo Glow Liquid ...

Promise. That's right, the viral e.l.f. Halo Glow Liquid Filter (which gave us glass skin), now comes in a lightweight blurring powder version that promises cloud-like skin. The new Halo Glow ...

The trip to cloud skin is a shockingly easy one. To start, the brand’s Halo Glow Liquid Filter (a TikTok-favorite glam essential) is recommended to prep your base and ensure an instantly ...

"The glow powder has a softer, blurring texture, creating a filtered look." Halo Glow Liquid Filter is a product that Trainor has loved for years. "I remember when it first went viral, I was like ...