Social norms shift as potential beachgoers stay home. A view of the empty Santa Monica beach at ...More sunset due to the new type of coronavirus (COVID-19) in Santa Monica, United States on March ...

The good news is that social norms, which consists in communicating what others do (e.g., “2/3 of people avoid reusing the same mask”) or what one should do (e.g., “not reusing the same mask ...

Singing in a restaurant is one example of breaking a social norm. Source: picjumbo / Pexels There’s a scene from Disney’s "The Santa Clause 2" that lives rent-free in my head. Scott Calvin ...

Health campaigns can use social norms to focus attention on people doing the right thing, nudging the rest of us to do the same. But when they aren't carefully designed, these messages can backfire.

The tipping point for achieving enough critical mass to initiate social change proved to be just 25 percent of participants. “They become the social influencers, the trendsetters,” Sanderson says.

Social norms vary dramatically from one culture to another — but why? ... Why we think working hard makes you a good person. Life Kit: 4 habits of highly effective communicators.

Some of the most remarkable evidence that social norms that differ among societies play an important part in determining the relative wealth of nations was reported in a paper published in Science ...