But there’s one trick that’s especially subtle: companies will work with a dedicated color palette that’s designed to boost your appetite. Many fast food chains feature red, orange, and yellow in ...

Well, besides all being fast food chains… They’re all red ... And if swearing off fast food wasn’t hard enough, those colorful red logos might make it even harder to ignore.

Public outcry has also played a role in fast food chains' moves to bring back retired ... which went back to its roots in a massive overhaul of its logo, branding, menu imagery, and marketing ...