Bubble Skincare, the mass market darling known for its playful packaging and share of mind with both Gen Z and Gen Alpha, is ...

A growing trend among Gen Z workers is taking “mini-retirements” throughout their careers to prioritize mental health and achieve a better work-life balance. Popularized on TikTok, this practice ...

Something Gen Z wants people to stop doing altogether is romanticizing hustle culture. They know what everyone says about them, behind their backs and to their faces — Gen Z doesn’t want to work and ...

From antiaging treatments to lavish health-focused vacations, rich Gen Zers are spending on luxury brands and experiences ...

Indeed, 21 percent of Generation Z (people born between 1997 and 2012) save between 1 and 10 percent, and 25 percent save between 11 and 20 percent each month. In addition, 12 percent of Gen Zers ...

Younger workers are “actually advocating for a more thoughtful integration of digital and face-to-face interactions,” says ...