Buzzell, Robert D., John A. Quelch, and Christopher A. Bartlett. Global Marketing Management: Cases and Readings. 3rd ed. Reading, MA: Addison-Wesley Publishing ...

A consumer-driven global economy has forced companies to become more creative than ever when marketing goods and services to consumers. An online international marketing management degree can ...

Global Marketing and Communications provides an integrative approach to marketing communications at Northwestern. We use data and insight to develop strategy, translate that into creative solutions, ...

The Odessa American is the leading source of local news, information, entertainment and sports for the Permian Basin.

Global Marketing and Communications is located in downtown Evanston. Our integrated office fosters collaboration and synergy across our teams. We hope to see you soon. Do you have a big news ...

The Department of Management & Global Business (MGB) is devoted to improving the leadership and management skills of people and the strategies and management of organizations through teaching and ...

The use of global marketing content and embedding of the ... that the changes had only been made possible because senior management drove a new approach. He said: “Don't underestimate the ...

This is certainly true for digital infrastructure, such as content management, marketing automation and digital analytics. It’s also true for other digital activities, such as global digital ...

NEW YORK--(BUSINESS WIRE)-- Zeta Global (NYSE: ZETA), the AI-powered marketing cloud, today announced that Pamela Lord has been appointed as its President of Customer Relationship Management (CRM).