Audiences and targeting are the foundation of a successful PPC campaign, and Google Analytics 4 (GA4) makes it easier than ever to segment your users effectively. Before diving in, ensure that ...

Google Analytics 4's new cross-property report copying feature streamlines configuration management, saves time, and enhances consistency.

including strategies to optimize your use of Google Analytics 4 (GA4), which replaced Universal Analytics in mid-2024. and the forced migration to Google Analytics 4, starting July 1, 2023 ...

GA4 metrics help marketers get a clear picture of how customers engage with their sites, and they offer a practical way to improve conversion rates and SEO.

integrating a powerful analytics tool like Google Analytics 4 (GA4) with artificial intelligence (AI) can feel daunting . Whether you’re a seasoned developer or just starting out, this guide by ...