PMax campaigns can now be controlled through API placement exclusions, contradicting months of Google's documentation that ...

By staying ahead of these trends, businesses can position themselves for success in an increasingly competitive digital ...

Google expanded Performance Max to help merchants drive sales directly through online marketplaces, such as Amazon. The big picture. Performance Max for Marketplaces allows sellers to create ...

Find out how to align your advertising goals with Performance Max’s advanced features in 2025 for seamless, scalable ...

The new feature combines Search Term Matching and Text & URL Optimization to increase reach and drive higher conversions.

Google Ads updates Performance Max with advanced controls, improved reporting, and smarter targeting to optimize campaign ...

Google has announced the addition of new and advanced features to its Performance Max to set up advertisers for success in ...

Ginny Marvin, the Google Ads Liaison, explained why Google is only letting you add up to 100 negative keywords to your ...

Google Ads is testing adding a new column to its Performance Max reports named "Used Since." This column is visible on the ...

Google’s search spending rose 10% YoY in Q4 2024, with advertisers favoring AI-driven formats like Performance Max.