Ginny Marvin, the Google Ads Liaison, explained why Google is only letting you add up to 100 negative keywords to your ...

Google Ads is testing adding a new column to its Performance Max reports named "Used Since." This column is visible on the ...

Google Ads introduced a new way to evaluate the impact of reallocating budgets from Dynamic Search Ads (DSA) or Display campaigns to Performance Max (PMax) campaigns. The update could help ...

Search Engine Land » PPC » Google reverses ... to new research from ad tech firm Optmyzr. This revelation gives advertisers more programmatic control over their PMax campaigns than previously ...

Running Search & PMax campaigns can lead to overlapping issues. Discover the pitfalls to avoid and how to achieve success.

Enter Google’s Performance Max (PMAX) – a streamlined solution designed to consolidate ads across every Google channel, all in a single campaign. This fully automated campaign type requires ...

Google has announced several Performance Max (PMax ... ‘negative’ keyword search queries don’t yield results that include specified ads. Brands can also now use PMax to prioritise winning new ...