HBO Strategic Positioning

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HBO to change the name of Max streaming service

HBO makes major U-turn on Max after just two years

Discovery has announced its plans to revert the name of its premier streaming platform, Max, back to HBO Max.The surprise rebrand will arrive this summer, a little over two years after the company dropped HBO from its streamer’s original name to become just Max.

The Independent on MSN · 20h

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HBO Max Lives! Max to Change Its Name Back After Two Years

Droid Life · 1d

HBO Max, the Streaming Service That Became Max, Will Go Back to HBO Max

Warner Bros Discovery revives HBO Max branding for global push

Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions of people worldwide every day.

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Max, Once Known as HBO Max, Is Calling Itself HBO Max Again. Got It?

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Max was an all-time bad rebrand

HBO Max Is Back As Warner Bros. Discovery Changes Name, Again

This reversal highlights a crucial lesson many brands learn the hard way: sometimes your established brand equity is more valuable than you realize.

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HBO Max Is Back: WBD Rebranding Streamer This Summer

Paste · 1d

Max Is Changing Its Name Back to HBO Max (Again)

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Max will once again be HBO Max. Yes, it's aware of the irony

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that hasn't stuck. Here's what to know about the rebrand (and some others of note).

Boing Boing on MSN13h

HBO logo reappears on channel after "Max" debrands to old name

Home Box Office is a legend in American television, one of the industry's most famed and prestigious brands. So it was a mystery when its new owners renamed it "Max"-a name so generic and bland it could apply to almost anything.

18hon MSN

Warners Reverses Course: Changes Max’s Name Back to HBO Max

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but better content."

1don MSN

The HBO Max name is back AGAIN so everyone made jokes and memes

First, it was HBO Max. Then it was Max. Then it was Max with some new logos. And now? The streaming service from Warner Bros. Discovery is ... HBO Max! What is old is new again!

Max pivots back to HBO Max as WBD rethinks ability to compete with Netflix

Warner Bros. Discovery's (WBD) streaming service Max will be called HBO Max starting this summer, bringing back a name that WBD curiously ditched a couple of years ago.