HBO Streaming Industry Trends

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Max streaming service is reviving HBO name

Warner’s Streaming Service Has New Name: Its Old One. Meet ‘HBO Max.’

Discovery is rebranding its streaming service to “HBO Max.” Again. The entertainment company said Wednesday that it would return to the service’s original moniker from its 2020 launch. It dropped the HBO in 2023,

Associated Press News on MSN · 1d

Max streaming service is reviving the HBO name — the one it discarded two years ago

Warner Bros. Discovery says it is changing the name of its Max streaming service to HBO Max later this summer. It represents a rare corporate do-over.

USA TODAY on MSN · 19h

Streaming déjà vu: Max is going back to the name HBO Max

Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality over quantity.

Sportskeeda1d

Max is out, HBO Max is back: Warner Bros. reverses rebrand

Warner Bros. Discovery has announced that its streaming platform will revert to the name HBO Max, replacing the Max branding ...

3 underrated HBO Max movies you should watch this weekend (May 16-18)

This weekend, watch one of these three movies on HBO Max: a South Park documentary, a wild neo-noir, and a mystery romance.

New York Post1d

Warner Bros. rebrands Max— formerly HBO Max — back to HBO Max

Getty Images Even Ted Sarandos, co-CEO of streaming industry leader Netflix, called the move a surprise. “I would have never guessed HBO would have gone away. They put all that effort into one ...

The New York Times1d

Max, Once Known as HBO Max, Is Calling Itself HBO Max Again. Got It?

both within the entertainment industry and generally among consumers. Was HBO dead? Was it being marginalized? What gives? In the last few years in the so-called streaming wars, Netflix has ...

1don MSN

WBD Expects John Oliver Will Have A “Hot Take” About Its HBO Max Rebrand

Warner Bros. Discovery marketing chief Shauna Spenley says she and other senior execs expect a "hot take" from John Oliver on ...

1mon

‘The Last of Us’ Season 2 Premiere Scores 5.3 Million US Viewers, Up 13% Across Platforms

“The Last of Us” remains infectious on HBO, with the Pedro Pascal and Bella Ramsey-led drama returning with 5.3 million U.S. cross-platform viewers for its Season 2 debut, outpacing the Season 1 ...

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