Arthur Conan Doyle, author of Sherlock Holmes, once famously said, “It is a capital mistake to theorize before one has data.” It’s a century-old sentiment that still holds true today. Plato ...

But if we ignore the limitations of what data can tell us about our customers, we may inadvertently do more harm than good. In an open letter posted to Twitter on December 11, ...

Author and data scientist Seth Stephens-Davidowitz has studied years' worth of Google search data to find insights into human behavior. National August 6, 2018 5:11 PM ET ...

We're often more honest when making searches on Google than when answering surveys or talking to friends. Seth Stephens-Davidowitz explains what these searches tell us about our thoughts and desires.

Effective creative is born from connection. In Hawaiʻi, that connection starts with understanding the unique stories hidden ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Lowenstern, vice president of ...

USA TODAY analyzed 126 years of precipitation data to visualize the impact our warming climate has on rainfall and drought across the country.

I keep seeing this topic push up about how data is affecting creativity. Some say we are losing our sense of narration and storytelling. It’s not this at all. We are just experiencing a shift ...

HW Media connects and informs decision makers across the housing economy. Professionals rely on HW Media for breaking news, reporting, and industry data and rankings.

What can data tell us about fanfiction culture? Considering how ingrained they are in our everyday lives, it’s not surprising that prejudices about race and gender seep into fanfiction.