But if we ignore the limitations of what data can tell us about our customers, we may inadvertently do more harm than good. In an open letter posted to Twitter on December 11, ...

Arthur Conan Doyle, author of Sherlock Holmes, once famously said, “It is a capital mistake to theorize before one has data.” It’s a century-old sentiment that still holds true today. Plato ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Lowenstern, vice president of ...

I keep seeing this topic push up about how data is affecting creativity. Some say we are losing our sense of narration and storytelling. It’s not this at all. We are just experiencing a shift ...

1. ALIGN ON BUSINESS PRIORITIES. While being able to access the data we need at any time is revolutionary for the modern entrepreneur, tracking too many metrics will provide little clarity and can ...

This is how we managed to uncover this groundbreaking data. But we realized that—presented in isolation—it wasn’t supporting our mission to inspire our readers and clients to take action and ...

As part of a month-long look at our digital selves, we look at what Google knows that social media does not. ... What Can Google Search Data Tell Us About Human Behavior? Monday, August 6, 2018.

There’s a limit to what data can tell one about their own taste—personal style can and should be nuanced — but at the very least, it’s a starting point for understanding what’s out there.

In new book, "Everybody Lies," data scientist Seth Stephens-Davidowitz examines what our digital footprint can tell us about who we really are ...

Saying the data is “anonymous” is not adequately conveying how much it can tell you about somebody, even if you don’t know their name. Companies should be willing to tell you exactly what ...