I swear it’s so hard to make your brand stand out these days. A few months back, I thought about starting my own “home-made candles” business. Then I thought of how to get people to notice my brand.

A gorgeous logo probably won't increase sales, but an ugly logo can demolish your brand and force you to lower your prices. The most basic definition of branding is "the promise you make to your ...

Maintaining Brand Consistency Across Product Lines: Don't Overextend the Brand The classic—and often fatal—mistake companies make with branding is trying to extend the brand name into areas ...

Many companies make the mistake of thinking that their brand is simply a logo, a color scheme or a tag line. In reality, a brand is much more than that.

A product’s design, logo, packaging, and advertising message are all coordinated to convey the brand’s message to the consumer. Brands are often among a company’s most important and valuable ...

Name generators are a fast and efficient way to kick off a brand, especially for startups and solo founders. They can provide inspiration, but the real challenge is turning that raw idea into a ...

Creating a positive brand image through marketing efforts is vital to a business's success. A brand is much more than a familiar name or logo that identifies a business, product, or service and is ...

Pepsi is updating the soft drink's logo ahead of its 125th anniversary – while paying tribute to the pop in the brand's classic labeling. The new logo, which replaces one used since 2008, has a ...