The Financial Express17d
Aditya Birla’s Indriya looks to add 100 stores in 3 years: CEO
Indriya maintains an in-house design team responsible for 80% of its jewellery designs, which are refreshed regularly. The average value of purchases at Indriya stores exceeds that of other new ...
Hosted on MSN6mon
Aditya Birla Group enters Jewellery Biz with ‘Indriya’, aims to be amongst top three national players
Indriya will simultaneously open four stores in three cities - Delhi, Indore, and Jaipur. Birla has plan is to expand to 10+ cities within six months. The company said that large 7000 sq ft plus ...
Mint18d
Aditya Birla Group to tap franchise partners for jewellery brand expansion
New Delhi: The Aditya Birla Group plans to partner with franchisees to scale its newly launched jewellery brand, Indriya, aiming to open 100 stores over the next 18 months, according to a top ...
Hosted on MSN1mon
Indriya’s Sandeep Kohli on redefining jewellery retail and competing with industry giants
Edited excerpts: With the Aditya Birla Group’s significant Rs 5,000 crore investment in Indriya, what are the core goals and expectations for this brand in the coming years? How soon do you ...