It is used as a flourish or finishing touch," Jaguar says. The cars themselves will continue to feature the classic 'leaper' logo, which is good news since it's one of the best car logos on the ...

Jaguar has debuted new logos and graphic designs, preparing to relaunch itself as an exclusive, high-priced luxury EV brand that competes in the league of Rolls-Royce and Bentley. A new "leaper ...

We like Jaguar's classic leaper emblem, we really do. But we also realize that the iconic cat needs to pounce on the right target, which doesn't include the hood of the new XF. How about on a ...

The rebirth of Jaguar has been headline news around the world, from the reveal of the new branding and logo in that controversial video, to the Jaguar Type 00 design vision concept car unveiled ...