A rookie-year deal between Michael Jordan and Nike couldn’t have anticipated the business heights they would reach today. Earlier this year, the Jordan brand earned over 7 billion in sales!
Liz Thaves has been documenting the history of Jordan for the past decade in her volunteer work for the Jordan Area Historical Society. In the last eight years or so, she and a group of women have ...
As the brand prepares to celebrate the impact Jordan made on the game, Jumpman has unveiled the Origin Story – an animated film detailing the reach and influence of the Air Jordan 1. The full 2 ...
LeBron James made a funny comment after passing Michael Jordan on an NBA scoring list. The Lakers star made history once ...