Jubel Beer Lemon Cut (rsp: £2.10/330ml) will be stocked in both Express and Superstores as part of a “significant range expansion” for the brand in the retailer. The NPD will land from 12 February, ...

To celebrate beer brand JUBEL going into 500 Tesco stores up and down the UK, their marketing department is offering shoppers £5,000 if they can find their, ahem, Willy.

So how do you get involved? From next week, Jubel assistant ... hitchhiked all the way to Sicily from London with just a £100 budget to film a launch video for our new Beer cut with Blood Orange.

Shoppers can keep updated with clues on Will's location via Jubel beer's Instagram ... from London with just a £100 budget to film a launch video for our new Beer cut with Blood Orange.